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Our Services

Marketing Strategy & Funnel Creation

We always start a project by assessing your current marketing efforts to identify strengths, weaknesses, and opportunities for growth. We will also do a deep dive on your customers.

Based on these insights, we will create a customised marketing funnel that guides your audience from their initial, organic discovery to a successful conversion.

Marketing Channels

Together we select the most effective marketing channels for your brand to reach the right audience. 

Landing Pages

We can then optimise your landing pages, if needed, through UX design, compelling copywriting, and stunning visuals.

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Direct Response Marketing

We develop data-driven engagement strategies to ensure your messaging is relevant and impactful. Our team crafts compelling copy and eye-catching graphics that capture attention and drive action. We also build automated messaging flows that guide users through their journey with your brand. 

Direct Messaging

We focus on retention and re-activation through crafting personalised email campaigns and Intercom messaging that connect with users at the right time. 

Data Driven

With strategic scheduling, posting, and performance reporting, we ensure your email and platform communications are always optimised for success.

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Social Media Management

A strong social media presence is essential for brand visibility and engagement. We create data-driven content strategies tailored to your audience and industry trends. From strategy to scheduling and posting to performance tracking, we manage every aspect of your social media presence to maximise reach and impact.

Goal Orientated

Our content creation process ensures your brand’s voice is authentic, engaging, and aligned with your goals.

User Generated Content

Leveraging user-generated content (UGC), we foster trust and community engagement by showcasing the community itself.

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Why Instagiouz?

We Understand the Music Industry

Due to years of experience in music production, music distribution, music publishing, sync licensing and music promotion, we have a deep understanding of the music industry and unique insights into the ecosystem that our Music Tech clients serve.

Artist Focused

We understand the unique challenges faced by music artists. We leverage our unique insights to enhance our clients' connection with the market.

Tailored Strategies

We create tailored strategies that resonate with artists and educate them on their creative journeys, while strengthening our clients presence in the industry.

Case Studies

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Case Studies

CASE STUDY

RepostExchange

Background

RepostExchange is a SoundCloud-based platform that empowers music artists to grow their following and engagement organically. The platform offers a range of features, including feedback on tracks, opportunities to discover new talent for potential collaborations, and tools to build a network of like-minded musicians. It serves as a valuable ecosystem for independent artists seeking to expand their reach and connect with a supportive community.


Objective

The primary objective is to improve and expand the platform’s features and marketing strategies to drive growth through increased user acquisition, retention, and re-activation. By enhancing user experience, optimising key functionalities, and developing a brand new marketing strategy, RepostExchange aims to solidify its position as a leading platform for independent musicians trying to improve and promote their music creations.


Solutions

  1. Platform Enhancement & Feature Expansion

    • We identified and developed new features aligned with user needs and current market trends.
    • We repackaged their product offerings to be simpler and more straightforward.
    • We re-designed landing pages and created a brand new platform for remix competitions inside the web app.
    • We optimised the onboarding flow and existing functionalities to enhance user engagement.

  2. Retention & Re-activation Initiatives

    • We designed and implemented evergreen long form content marketing strategies to boost long-term user retention.
    • We developed personalised re-engagement campaigns to bring inactive users back to the platform using email and intercom messaging flows.
    • We have improved the platform’s knowledge base for better user guidance and self-support experience.

  3. User Acquisition Strategy

    • We revamped RepostExchange's social media profiles and implemented a user persona targeted marketing strategies to attract new users through organic marketing campaigns using a funnel based social media marketing strategy.
    • We then improved their content creation flow by setting up a 'Brand Ambassador Program' through which we get authentic User Generated Content that speaks to the target audience. Alongside the 'Brand Ambassador Program' we leveraged artist success stories to build brand credibility and attract more talent.

      Client Audiu Ltd. d.b.a. RepostExchange

      Type Online Platform

      Highlights

      • We launched a brand new remix competition platform, on which we have since ran various successful remix competitions with indie artists and major label artists with the likes of Atlantic Records' Nathan Dawe, Bl3ss and Issey Cross. Locking in sponsors like Splice, FL Studio and Native Instruments, we helped RepostExchange make a name for themselves in the world of Remix Competitions.

      CASE STUDY

      Metapop

      Background

      Metapop was a platform owned by Native Instruments focussed on connecting musicians and helping them improve their skill through challenges and collaboration opportunities.


      Objective

      The primary objective was to develop and execute an ongoing marketing strategy to drive user acquisition, retention, and re-activation while enhancing overall platform engagement and cultural relevance in the world of music production.


      Solutions

      1. Social Media Content Strategy

        • We have implemented a diverse content strategy, including graphics and videos with music related educational content, industry-related memes, user-generated content and campaign promotions to engage, nurture and grow our audience on social media (Instagram in particular).

      2. Community Activations

        • We developed and distributed a monthly newsletters to keep users informed, engaged, and inspired to participate in platform activities.
        • We launched interactive campaigns such as remix competitions and producer challenges with leading artists in the music industry to encourage participation, drive traffic to the platform and establish cultural relevance in the world of music production.
        • We regularly engaged with the community in group chats on the platform to activate users and hear what they would like us to develop and what kind of campaigns to start.

      3. Knowledge Base and Customer Support Enhancement

        • We have improved the platform’s knowledge base for better user guidance and streamlined the customer service flow for an enhanced support experience.

        Client Native Instruments

        Type Online Platform

        Highlights

        • We grew their Instagram page from 4,5k to 14k+ followers In the first 1,5 year of managing their social media profiles without any ad budget.
        • We further increased sign ups, grew their active user base and landed great remix competition campaigns with the likes of KSHMR, Timbaland and Major Lazer.

        CASE STUDY

        SONICLAB

        Background

        Metapop was a platform owned by Native Instruments focussed on connecting musicians and helping them improve their skill through challenges and collaboration opportunities. SONICLAB is a community-owned continuation of the Metapop platform. In this Discord server, users talk about music production, share tips and give feedback on each other’s tracks.


        Objective

        Native Instruments was going to sunset Metapop, a community platform with dedicated community members. This decision meant that the community would lose contact with each other after the platform closes down. We set out to create a solution to minimise community upset and help users stay connected while minimising costs and long-term commitment.


        Solutions

        1. Server creation and member on-boarding

          • We created a Discord server for the most active Metapop users to stay connected and remain engaged in community activities.
          • We have designed the Discord server's structure to make it easy for members to navigate and engage with content in a similar fashion to how things worked on the Metapop Platform.
          • We ran an email campaign and on platform messaging on the Metapop platform incentivising users to join the Discord server before Metapop would shut down.

        2. Hands-On Community Activations

          • We launched creative challenges and online social events to inspire participation and reward contributions.
            • We implemented a team of active, reliable and constructive community members to become moderators and helped the community to become independent and community lead.
          • Automated Community Activations
            • We have implemented community specific emoji's, stickers and memes to build community.
            • We have implemented server 'roles' based on interests, used software and music genres for users to select and showcase on their profiles.
            • We have implemented gamifications into the server from the onboarding onward, like stats, levelling up opportunities and special roles using bots.

            Client Native Instruments

            Type Discord Server

            Highlights

            • Within the first month, we gained enough members to be eligible to become a public community on the Discord platform.
            • As of march 2024 the Instagiouz team has stepped back from the project and the community has been ran by volunteer community members ever since.

            Frequently Asked Questions

            Frequently Asked Questions

            How do I pronounce Instagiouz?
            Haha yeah we get that question a lot. It is pronounced as "in-stages" as we build prodigious funnels in stages. The Z at the end is a nod to our history in Hardstyle music (think Headhunterz, Wildstylez, Noisecontrollerz and tons of other artist names that end with a Z.
            Do I need an in-house web developer for the landing pages?
            There is no need for an in-house web developer in order to implement our landing pages on your website.
            I already have a web developer in-house, can you work with them to implement landing page optimisation?
            Absolutely, we love to collaborate with everyone on your time including your developers!
            I already have a social media / community manager, will they become obsolete when I start working with Instagiouz?
            Don’t worry, we’re not looking to take anyone's job! We will simply consult / work together with your team to improve your marketing funnel. That said, if you're currently working with a social media management agency that does not offer as much of an holistic approach to your marketing strategy, you're probably better off letting us manage your socials.
            Do you offer any consulting services, or is it only full management?
            We provide consulting sessions as part of our done-for-you package but we can also offer just consulting sessions if that’s what you prefer.
            Who are Instagiouz?
            We are a team of freelance copywriters, (motion) graphic designers, content creators, social media managers, prompt engineers and organic growth strategists working from all over the world but with our HQ in The Netherlands.
            Do you use generative AI for content creation and marketing strategy?
            Absolutely, we use AI (Artificial Intelligence) to enhance our HI (Human Intelligence). None of our productions are fully AI generated but rather crafted by human’s using AI, ensuring efficiency, quality control and an endless source of inspiration. We try to source AI input as ethically as possible and exclusively use Western Language Models with high ethics and privacy standards.
            How do you ensure brand alignment and maintain our unique voice throughout your marketing efforts?
            We will study the brand and voice before creating any content. Then, depending on the clients’ preference, we will have anything from weekly content approvals to regularly check-ins to ensure you will continue to recognise your brand in our content.
            How do you provide updates and communicate with clients for feedback and revisions?
            You will get access to a Google Sheets Dashboard in which we track results, schedule content and request feedback and approvals. Additionally we’re happy to join any company meetings that you are happy for our team members to join. For one company our agent joins their daily virtual stand up meetings, for another company we have a video chat every quarter to go through the reports and communicate through Slack for the rest of the time. It’s all up to the clients wants and needs.
            What are your rates?
            Cost vary greatly from project to project as our involvement depends on your in-house team and your needs (which will likely be subject to change).
            Are there any extra costs involved?
            We generally work with the tools you already have in place like an email marketing service, web hosting, etc. If you don’t have any of these yet we’ll help you make an informed decision on which additional subscriptions to get.

            Ready to get started?

            Unlock your potential with tailored marketing strategies designed for the music technology industry.

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